Marketing Strategy Audit

A marketing strategy audit is an in-depth review of a company's overall marketing activities and plans. It aims to evaluate the effectiveness of existing marketing strategies or create new ones if none already exist, identify opportunities for improvement and shed light on where you should focus your efforts to improve your results.

We support you in setting up a marketing strategy aligned with your objectives. The marketing strategy offers added value by promoting growth, strengthening the competitive position, improving customer relations, and ensuring continuous adaptation to market dynamics. It is an essential element for the success and sustainability of businesses in a competitive business environment.

Here are the key steps of a marketing strategy audit:

1. Define the audit objectives with you

2. Data gathering on campaigns, performance, analysis reports, budgets, and returns on investment.

3. Analysis of current marketing strategy

4. Market and competition study

5. SWOT analysis

6. Evaluation of performances

7. Review of marketing channels used

8. Analysis of online communication

9. Evaluation of the tools and technologies used

10. Collection or analysis of customer feedback

11. Benchmarking

12. Proposal for improvement based on audit findings

13. Detailed action plan for implementing improvements

Strategic support in stages ensures a methodical and structured approach to developing an effective marketing strategy aligned with your objectives . So that you can improve your marketing strategy, we are committed to providing you with the following deliverables at the end of our marketing audit:

1. Analysis of the current situation or strategy

2. Defining SMART marketing objectives

3. SWOT analysis

4. Definition of the unique value proposition (PUV)

5. Selection of relevant marketing channels

6. Development of the action plan

7. Budget and resources

8. Implementation schedule

9. Performance monitoring and measurement

10. Team training and ongoing support when needed

Marketing strategy brings significant added value to companies on several levels. Here are some benefits of implementing an effective marketing strategy:

- Sales growth through increased visibility

- Strengthening company or brand awareness

- Competitive differentiation

- Better understanding of the market, trends and behaviors

- Loyalty of the clientele

- Adaptation to market changes/developments

- Profitability of advertising investments

- Optimization of resources

- Innovation and product launch

- Establishment of partnerships

- Reputation management

Auditing the marketing strategy is an ongoing process that can be carried out at regular intervals to ensure that the strategy remains aligned with market developments and business objectives.