Audiovisual communication has become essential , it is the new trend , particularly with the growing popularity of motion design, a video technique popular in branded content.
In a short format, often less than 2 minutes, motion design quickly captures the public's attention, encouraging sharing on social networks . This trend represents an opportunity for brands, providing an effective way to deliver memorable messages in a world where attention spans are limited.
Motion design, a fusion of art and communication , brings graphics to life on video. It serves various needs, such as presentation of new products/services, recap of key events, interview, project launch, awareness campaigns...
In the B2B context, this type of video simplifies complex content in record time, engaging the audience and facilitating understanding.
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